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Homemade Prosperity – escaping the consumer trap

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Caught in the consumer trap? Radical Homemaker Shannon Hayes discovered that producing what she needs at home lets her live on a fraction of what she thought she needed.

By Shannon Hayes, YES! Magazine Posted Dec 22, 2010

It should have been a high point in my life. I had just successfully defended my dissertation and had three potential job opportunities. But I found myself pacing around our cabin or walking the hills of my family’s farm, alternately weeping and hurling invectives into the country air. Bob and I were fighting with a force I’d never seen. The simple fact was, I didn’t want the job I’d spent years working toward.

“I thought you wanted this! Why the hell did you just spend the last four years at Cornell? Why did we just go through with this? Why did you say that’s what you wanted?”

What could I tell him? Because I didn’t know any other way to stay close to my family’s land and make the kind of money I thought we needed? Because I didn’t believe there was a future in farming? Because the only way I thought I could manifest my talents was within an institution that would offer me a paycheck?

“What do you want?”

“To write and farm.”

“Then do it.”

“We need money. I don’t know how to do it.”

But I did know how. Since our arrival on these shores, every generation of my family has farmed. I was in the first generation that didn’t believe we could make a living doing it. Our neighbors lived, laughed, and loved on these rocky hillsides, and they did it with four-figure incomes. And yet, I’d come to believe that, on these same hills, we needed six. Somewhere along the line, I had stopped believing the evidence that was before me and started believing one of the central myths of modern American culture: that a family requires a pile of money just to survive in some sort of comfort and that “his and her” dual careers were an improvement over times past.

I … started believing one of the central myths of modern American culture: that a family requires a pile of money just to survive in some sort of comfort and that “his and her” dual careers were an improvement over times past.

What had changed? Why did I believe we needed so much? It was a puzzle to me at the time. In retrospect I see that my generation grew up immersed in media that equated affluence with respect, happiness, and fulfillment. We heard a national dialogue that predicted the end of the family farm. Those messages shook our security in our lifestyle—we ended up questioning our own experience.

After all, I grew up working on my neighbor’s farm. We had fantastic midday feasts, the house was warm in the winter, and there was always a little spare cash on hand to donate when someone was in trouble. And plenty of pies got baked, gratis, to contribute to the local church bake sale and turkey supper. I was in my mid-20s before I discovered just how little money they lived on.

That was how many people lived as I was growing up in West Fulton, N.Y., where my family still farms. The steep hillsides and frosty valleys render most modern industrial farming technologies impractical in my community. Cash crops are few. To survive, my neighbors had to produce as many of the things they needed as possible and buy only the things they absolutely couldn’t make or grow at home. They grew and preserved food, sewed and mended clothes, and did their own repairs, improvements, and upkeep on the farm.

But most American lives reflect a transition that happened in households following the Industrial Revolution. Before then, the home was a center of production, not very different from the original households that first emerged in 13th-century Europe, as the feudal period was coming to an end. The family’s economic security was a result of the householders’ combined efforts to produce what they needed. They raised their food, cured their meats, made soap, wove fabric, and produced their own clothing.

Once the industrial revolution took hold, the household changed. Men were first to leave the home to work in factories, where they earned wages and used them to purchase the goods and services they were no longer home to produce. The more men worked outside the home, the more households had to buy in order to meet their needs.

For a time, women continued to produce from within the home, but factories eventually supplanted the housewives’ duties as well. As time wore on, domestic skills were no longer paramount for survival. Instead of cultivating skills to provide for our own needs, we pursued skills to produce for others’ needs in exchange for the money to buy what was once produced in the home. The household had changed from a center of production that supplied most of its own needs to a center of consumption that bought nearly everything it needed.

The household had changed from a center of production that supplied most of its own needs to a center of consumption that bought nearly everything it needed.

At first, there were some pretty great consumer items that, in all fairness, lightened a burdensome domestic labor load—automatic washing machines, for example. But the idea of buying labor-saving devices that can’t be made at home gradually turned into our modern consumer culture—where everything from bread to entertainment must be bought—and generated our national assumption that a middle-class family requires one or both spouses to make lots of money.

The families I grew up around were exceptions to the trend. The agricultural industrial revolution is a relatively newfangled phenomenon that really only took hold in the last 60 years. For a long time after most American households became centers of consumption, the family farm was still a center of production. The survival of the pre-industrialized farm was contingent partly on products grown for sale, but also on household production that reduced the need to buy things.

Ultimately, Bob and I joined my parents in the grassfed meat business, where we now work, like many others, to help build a local, sustainable food system that enables us to make an adequate living. Keeping the lessons of our neighbors in mind, we determined that the key to survival was producing as much as we could and buying only what we must. We raise and sell meat for our income, but we also render fat into soap, preserve the summer harvest for winter, and spend more time socializing with friends and neighbors at home for entertainment than we do going out and spending money on amusements. Even with two children, we live very well on a bit more than $40,000 per year, a far cry from the six-figure income that I once thought we needed.

Bob and I are fortunate in having access to my parents’ land and to the knowledge that they and other farmers in the area share with us. That has made our transition easier. But it doesn’t take a farm to begin the journey. Americans from different walks of life all around the country are taking steps in their own households, whether they are rural, urban, or suburban. Even without a land base, they are finding ways to turn their homes from units of consumption to units of production. They are walking and biking, rather than driving; cooking rather than going out for fast food; playing music and creating art rather than buying entertainment from mass media; preserving the harvest from local farms rather than buying packaged foods from an industrialized food system; brewing beer in the corner of their apartments; learning how to fix their own toilets and cars; repairing their clothing or finding ways to repurpose it; networking with neighbors to barter for goods and services that they cannot produce.

The upshot is a growing movement of Americans who are creating a new home economics where there is time for family members to enjoy each other, where the ecological footprint is greatly reduced, and where, instead of the family working to support the household, the household works to support the family. With this new home economy, relationships are deeper, children are more connected with the life systems that support them, and the family can make it through economic hard times with dignity and joy.


Shannon Hayes wrote this article for What Happy Families Know, the Winter 2011 issue of YES! Magazine. Shannon is the author of Radical Homemakers, The Farmer and the Grill, and Grassfed Gourmet Cookbook. She works with her family on Sap Bush Hollow Farm in upstate New York and blogs at YES! Magazine.

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  • Chin

    I really enjoyed your post, I just bookmarked this one and do you mind if I tweet your blog post out to my followers on twitter? I think they would also enjoy the blog post.


  • jean tyler

    When families grow and prepare their own food ther is another benefit – each member of the family feels part of a team. Kids are needed and valued for their contributions. In too many homes today, kids are glued to entertainment while mom cooks up something fast and easy.

  • Granma jude

    I so agree with you all. I love to make do and mending, but I feel creative and enpowered because I am the author of my lifestyle, not Ikea or Wallmart. I would love to share some information with you. Modern washing machines are so good at agitating the laundry that for most of the washing you don't need laundry soap or powder or liquid. I have been doing this for nearly two years , my whites stay white longer, are softer and seem to last longer. Yes greasy stains are a problem but there are simple solutions. Even muddy childrens clothes come as clean as if you used expensive chemicals. I wash on 35 -40 degrees centigrade, handhot. I love that I am not polluting the streams and rivers and seas. Don't forget to wipe the inside of your washing machine every few weeks as the dirt can build up inside. Oh and everything smells so fresh and natural.
    Would love to hear from anyone else who does the same.

  • We started growing our own veg last year as a family and everyone seemed to love it the kids love watching the plants grow from Little seeds to the big plants and picking the veg it's really helped get them involved in cooking and they eat all their vegetables when they've grown and pick them. The only problem is we have only got a small garden so there is a limit to what we can do.

  • Richard

    Unfortunately the family farm starts it`s decline after the children move away and the parents can no longer maintain the workload. The result is often drastic for the farm and the family dream. People need to rethink the farm concept in order to make it continuous and profitable. The continuous factor requires multipliable families that are equally invested in the farm. These families enable the farm to diversify its production and vastly increase production/profit. Check out Community Supported Agriculture (CSA`S) or eco-villages. ie. Betterfields Community Development.

  • bradappleton

    I believe a lot of the 'required' income these days goes towards buying things that take family members away from each other and reduce family time. We are busy to 'do' things rather than just being together and connecting. Having little money helps you understand what really is important and then hanging on to those things when you do have money is a wonderful thing for a parent to do for their family!

  • Pavel

    Look up "culture of poverty" and the concept of food deserts.

    The idealized agrarian fantasy you describe requires a large amount of prerequisite wealth and privilege. It's not realistic for most of the population.

  • Jessica

    May I offer a suggestion – all the people reading this article who want to live the lifestyle the author espouses, move to Africa, or Asia or rural South America. Switch places with another person or family there. You'll get land, houses, maybe even farm animals. Live there, so the people who want and work towards a modern lifestyle can enjoy it, and you can bake bread for hours, grow your own food, deal with drought and bad weather, and all the wonderful things that come with living a life of 'production.' And no – you can't come back. Enjoy!

    • Greg Seaman

      Thanks for your comment Jessica. I think your thoughts reflect the thinking of many people.
      My wife and I left the mainstream in 1980 and have since led a lifetyle of 'production'. In fact I just came in from the garden! We baked our own bread, and never enjoyed bread more. We grew our food and enjoyed our meals that much more. We deal with weather events, and sometimes the weather set us back. But we always managed to bring in a harvest which sustained us through the winter.
      In the process of doing these acts, our children were able to contribute. Today they have their own gardens and enjoy providing food for the family.
      I feel we have had the best of lives, and without needing much money. Although we had opportunities which people in third world countries do not have, I think there is a balance that we need to find, where we take pride in our own production and our efforts to live lightly on the planet. Deriving our satisfaction from endless consumerism is counterproductive to the long term needs of our society.

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